Sony
-A custom connected object, built through a succession of prototypes
Client /Sony
Agency /Uzful
Role /Prototyping, Design, Interaction Design, Project & Team Management, Budgeting, Scheduling, Liaison with Suppliers
Sony asked my company Incidence to make a custom made connected device, which would reflect the quality and aesthetically pleasing appearance of its line of products.
The intention was to produce a small batch of products to send to influencers, stretching the boundaries of design and production requirements. We adopted an iterative process, building successive prototypes of the small device.
The complexity of the project lay in the need to build a complex electronic system supported by advanced software development in a small design whilst maintaining high quality standards.
The object’s main feature, the screen, is outlined by its minimal design: clear lines and black finish that focus the attention of the user on its bright red squared LEDs.
The materials, aluminum with a smooth mat finish and translucent Perspex, gently shimmer when exposed to light. The sensuality of the object is reinforced by its capacitive touch sensing buttons that respond to the lightest brush of the fingers. When handled, its weight augments the feeling of quality of the object.
